Social media has changed the way we interact with each other and the world. I saw a story on the news today that people are angry at Facebook for allowing false news story to be posted on the site. The problem? Those false news stories, some are saying, had a negative impact on our recent presidential election. How true that might be is unclear, but it does speak to the fact that social media has a huge influence in our world.
I received an email this week from Jon Acuff with the title Is Facebook Dead? I thought what he shared was pretty interesting in regards to how Facebook stacks up in numbers with other social media sites.
Near the beginning of this year I posted some information I read about the State of Social Media. I have also shared an article about the growth of Instagram and other social media related topics. I think it’s interesting to see what’s happening with real numbers compared to what other people are saying about the power and reach of various social media platforms.
Basically, that’s what Acuff shared. In his article he gives information about the same article he posted on Twitter, Instagram and Facebook. While all of those social media sites showed good engagement from those who saw it, Facebook had the largest numbers far and away.
Here are the numbers: On Facebook, it was shared 7,384 times. It was liked 18,000 times. And most importantly, it had a reach of 2,899,540 people. Let me repeat that. On Facebook, the post reached 2.8 million people.
Then Acuff made these two observations:
- If you’re an entrepreneur, ignore Facebook at your peril.
- Facebook might not be the coolest platform, but it is the most effective
You can see the entire article on Jon Acuff’s website. If you are one who uses social media to engage others, this is pretty interesting information to think about.