Is Facebook Dead? (Hint: it’s not…)

facebook-jaggedSocial media has changed the way we interact with each other and the world.  I saw a story on the news today that people are angry at Facebook for allowing false news story to be posted on the site.  The problem?  Those false news stories, some are saying, had a negative impact on our recent presidential election.  How true that might be is unclear, but it does speak to the fact that social media has a huge influence in our world.

I received an email this week from Jon Acuff with the title Is Facebook Dead?  I thought what he shared was pretty interesting in regards to how Facebook stacks up in numbers with other social media sites.

Near the beginning of this year I posted some information I read about the State of Social Media.  I have also shared an article about the growth of Instagram and other social media related topics.  I think it’s interesting to see what’s happening with real numbers compared to what other people are saying about the power and reach of various social media platforms.

Basically, that’s what Acuff shared.  In his article he gives information about the same article he posted on Twitter, Instagram and Facebook.  While all of those social media sites showed good engagement from those who saw it, Facebook had the largest numbers far and away.

Here are the numbers:  On Facebook, it was shared 7,384 times. It was liked 18,000 times. And most importantly, it had a reach of 2,899,540 people. Let me repeat that. On Facebook, the post reached 2.8 million people.

Then Acuff made these two observations:

  1. If you’re an entrepreneur, ignore Facebook at your peril.
  2. Facebook might not be the coolest platform, but it is the most effective

You can see the entire article on Jon Acuff’s website.  If you are one who uses social media to engage others, this is pretty interesting information to think about.

#struggles

struggles“We are living for Likes, but we’re longing for love.” In his latest offering Craig Groeschel explores our desire to be connected with others in the ever-growing world of social media. He shares many stories from people who truly are living for “Likes,” whether it be on Facebook, Twitter, Instagram or other outlets.

Some have become so engrossed with our smart phones we have developed a condition called nomophobia – the fear of going without your phone. The author spoke with a number of focus groups made up of young adults who share their struggles with being overly engaged with their phones and devices. Groeschel even shared a personal story of a time he has struggled with being without access to his phone.

Through the book he shared various statistics and stories that point to an obsession with social media engagement. In one chapter these numbers about Facebook were given: “Currently the average American Facebook user has 338 Facebook friends. But surveys indicate that the average American has only two friends they consider to be close. As shocking as that statistic is, I think one is even sadder: 25 percent of Americans today say they have zero close friends.”

While the author (and this reader) admit that there are many advantages we enjoy with smart phones, social media and other communication opportunities, it is easy for those things to become too important to us. Groeschel shares various passages of scripture and practical steps we can take to keep things in balance. Some are as simple as unplugging for 5 minutes each day, determining times when the phone is off-limits and putting filters and other restrictions on our phones. Some are “drastic” as deleting certain apps or unplugging altogether, if necessary.

In an appendix in the book, Groeschel provides The Ten Commandments of Using Social Media to Grow Your Faith and Share God’s Love. With humor, engaging stories and statistics and practical insights, Groeschel offers a timely book that is not just beneficial to the individual reader, but would also be effective as a small group study. The #struggles are real and there is some good advice to be gleaned from this book.