Report on the State of Social Media 2015

My daughter is a marketing intern at U of L and works in the digital side of things. She retweeted a link about the current state of the major social media networks. I have posted some articles on the supposed decline of Facebook and the growth of Instagram in the past, so I found the article interesting. Simply Measured did a report to be a resource for people working with social media. I kind of glanced through the 47 page report, but thought this graphic was very compelling.

It’s kind of mind-blowing to think that Facebook has 1.4 billion monthly active users and 936 million daily active users. Instagram has 70 million photos per day, there are over 500 million tweets per day and 1 billion views each day on YouTube. That’s a lot of activity in our digital world.

Kind of makes the number of followers I have seem pretty small.

Found this information interesting and wanted to pass it along.

State of Social Media

Instagram Continues to Grow

instagramI saw a link on Facebook that pointed to the Instagram blog where it was shared that the social media utility has grown to 300 million users. 300 Million! That makes my follower count seem even smaller.

Instagram passed Twitter in number of users a several months ago. I checked today and the number of Twitter users is 288 million with 500 million tweets sent each day. That’s not too shabby.

Pretty remarkable is the fact that Facebook is still quite popular. In December, 2014, the number of daily active users was 890 million.

Those numbers make it pretty clear that people are engaging in a number of different ways through social media.  Some folks were saying that Facebook was dying, but it seems they are still going strong.  While different age groups might be using different outlets (SnapChat, Instagram, etc), social media is a powerful tool to connect people.  It will be interesting to see how it continues to grow and what new trends develop in the future.

Facebook Dying? Maybe not.

facebook logoOne of the challenges that many youth workers face is staying connected and sharing information with parents and students. While there are a number of ways to do that, which one is best? For example, texting is used by a lot of people…but not everyone texts. Many utilize email, but not everyone who has it even checks it.

I know in talking with students that many of them have abandoned Facebook and use Twitter a lot. That lead to conversations that perhaps Facebook is on its way out. Then, I saw this article at Youth Ministry Media that points to the fact that Facebook is still a heavy hitter in the world of social media.

They shared this infographic which shows the power of Facebook. Here are the observations they made. I found it pretty interesting.

1. 1.26 billion people used it in the third quarter last year. This is crazy. That means that 1 in every 7 people on the planet used facebook.

2. There are over 800 million mobile users.

3. 83% of 18-29 year olds use facebook.

What are your thoughts?

Facebook Infographic